Justin Bieber's "What Do You Mean" video is a Calvin Klein ad

          It was just another Sunday on August 30, 2015.  School was not in session yet, and I had been waiting for this day for the longest time.
          "But why, Ethan?"
          Well, I'm glad you asked.  On August 30, 2015, Justin Bieber released his music video for his single "What Do You Mean?"from his album "Purpose."  Besides the terrible story line (he and the love interest get kidnapped by people that he hired, but it turns out that they get taken to a cool underground skateboard party) I noticed something almost immediately.

          

          The above video is wack, so go to this link

          During the make out session (during 1:00 to 2:00) the camera angle kept shifting to one of two things: 1.) either the Calvin Klein jeans that Justin was wearing (during sex?) or 2.) Justin and the actress's (Xenia Deli) waist line, where in bold, was the label for Calvin Klein (1:20 and 1:26.)  Once I noticed how the product placement was present, I re-watched this scene without the music, and it very much looked like a Calvin Klein ad (and it could, if the people at Calvin Klein ever got lazy.)  When Justin and Xenia are kidnapped, they have their hands tied behind their backs, and you can clearly see that the director of this film tried to have a clear view of the jeans that Justin was wearing.

          Just when you thought the shout outs for Calvin Klein was over, the end of the video comes rolling along. The skateboard party is full in motion, Justin is dancing and making out with the girl, and the girl completely forgets that she is making out with the same person that put her through so much trauma. When Justin is singing, you can make out the words spray-painted on the skateboard ramp behind him, #mycalvins (at 4:26.)

          Recently, in a world cluttered with so many ads, brands have to come up with creative ways to reach different audiences to buy their products.  Product placement, or as the advertisers like to call it, Madison and Vine, is a common way to do this.  Having Justin Bieber as your spokesperson has its perks.  This technique is becoming more and more common in modern television and films.  Hawaii-Five-O only drives Chevrolet cars.  iCarly gives Apple shoutouts, but instead using a parody company, Pear.  The Internship film is all about google. As Deadpool would say, "This sh*t is all around us."

          Just because a form of media takes on more uses and purposes than it was initially intended, it doesn't mean that its original purpose cannot stille be taken out.

          Justin Bieber made a good music video, and Calvin Klein was able to get some advertising.  I don't see the harm in that.

Peace and Love.